Product is the facet that looks at making the right thing. It focuses on customer satisfaction and adoption.


Delivering what customers want

Key metric

Net Promoter Score (NPS)


NPS is a widely adopted metric that was introduced by F. Reichheld. It is well researched and has a strong correlation with the stock price.


Focusing on product means you will increase understanding of what the customer really needs.


Making the right thing requires us to know what customers want and need. Since such knowledge does not exist, it is intrinsically connected to customer feedback loops like the Deming cycle and the OODA loop. Methods such as Lean Startup and Design Thinking focus heavily on figuring out what customers want and need.